The Secret to Successful Marketing

The manner in which individuals consume content has evolved, and thus, marketing is changing at an unprecedented pace. From spending an hour browsing a magazine and expending each word and picture, to going through pretty much two seconds for every post on Instagram, individuals’ conduct has changed, and attention has become the focal point of marketing. The attention economy is quick, flexible, and can be hard for brands based on conventional marketing strategies. How does a brand keep up? How might they interface with individuals when their crowd is so fidgety and short-lived? The appropriate response is direct and precise marketing. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching target audiences right where they spend time most- on their devices. Mobile phones are now the most common consumer accessory- everyone has one. And rarely is it not in our hands, or, at the very least, within reaching distance. This is a complete transformation of modern lifestyle. The 3 steps to consider when developing a mobile marketing strategy. 1. Be data-driven According to the Marketing Rule of 7, the average person will see a brand seven times before converting. People are bombarded with ads on all platforms at all times. Consumers have ad fatigue and content-induced lack of focus. It is crucial that brands learn to understand their consumers, both existing and future, and use this data to help inform decisions. 2. Make meaningful contentWith mobile marketing, brands are able to reach audiences across multiple channels, sometimes up to several times in a single day. The Mad Men days are over. Brands need to think in a completely new way about content creation. It’s simply not enough to push high-gloss images with the hope they will connect with consumers. You need to create authentic, relatable content at scale, and on demand. Focus on the why, not the what of your brand. Create bitesized content that can be consumed on-the-go via a mobile phone. Most people skip a YouTube ad as soon as they’re able to, so ensure your message and USPs are clear and present in those first five seconds. 3. Think 360Make sure your mobile marketing strategy has influence on all customer touchpoints, including post-sales communications and community building. Maintain a clear focus on virality, and turn your customers into an extension of your marketing team. Real customers become advocates, sharing your brand with their inner circle who are more likely to listen to someone they know and trust, and, therefore, convert. Brands must prioritize lifetime value (LTV) over customer acquisition cost (CAC). Inspired by Marketing Goes Mobile: The Secret To Successfully Connecting With Consumers. Retrieved from

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5 Levels to Building An App

“Do you have a creative idea for an App?” “Do you want to take the first step towards starting up your business?”  These are questions every entrepreneur has thought over and considered. Unlike a few years ago where the question was easily answered. There were only two methods with immensely complicated methods. Nowadays, app development has become super simple to get started. There is a range from Tech-Savvy to not TechSavvy at all. The most important consideration before using any platform to develop applications is the level of technical knowledge required. There is only a select number of individuals that have learned how to develop apps the “traditional way” and more often than not it is a time consuming and lengthy process. However, these individuals have built tools for the benefit of everyone. The tools visualize the complex code into easy to use buttons and forms. This list is ranked by the level of technical knowledge required. Level 0 – Appedia  Utilizing Appedia as your App or Web developer is the only method that will give you access to complete flexibility using the world-class developers within the company. This method is perfect for visionary leaders because the idea is the defining factor rather than their technical ability. This method allows the leader to translate their vision into a working application. Using Appedia will completely remove the time spent in “learning” a platform and then perfecting, the user only has to discuss their ideas with the company and then wait, removing all the hassle and complications in developing an App for the first time. Appedia will also be able to assist the Entrepreneur in other necessary elements for the initiation of their business. This can be assistance in developing a business and/or strategic plan, marketing, social media management, and other consultations. Contact us and let’s begin creating your dream. Level 1 – Cookie Cutter Apps With a cookie-cutter platform, it’s really just one app that you’re customizing to make it feel different from one the original. The main idea is to use an existing app as a foundation then change it to fit your requirements. Cookie-Cutter apps are typically constructed flawlessly. They have an exceptionally natural UI. You can turn certain features on and off to design the application. They simplify the process of replacing pictures and text with your own material. The difficulty level is the lowest and the flexibility is just as low. BiznessApps & GoodBarber are our selections for cookie-cutter apps. Level 2 – Rapid App Development Rapid app development websites use an interface to simplify the process of creating the app. This method allows the user to customize set elements from a template on the website. There are RAD tools out there like OutSystems. These allow you to make a mobile application using an intuitive interface. However, if you want to do anything significant with your project, you sort of have to lean toward technical. You won’t have to be as technical as you would to create a hybrid app. But it’s around the medium level. You’ll have to know what you’re doing from a technical perspective, but you won’t have to learn how to code everything from scratch to build on these platforms. So essentially, rapid app development allows you to go to market faster (hence the name) because there is a lot of pre-built functionality. Level 3 – Hybrid Apps Hybrid app development is a mixture of using RAD & Coding which usually relies on web technology, called Javascript. This allows you to build once and deploy it on multiple platforms. So if you’re learning how to make a hybrid app, you’ll just code everything one time, and it will work on both iOS, Android, and potentially other platforms as well. Examples of hybrid app development tools include Titanium from Appcelerator, Cordova on PhoneGap, Ionic, and React Native. This method is really good when you want one set of developers, and you want to just develop everything once—then go straight to market with iOS and Android. Level 4 – Coding This is the traditional method of developing an app for iOS or Android. The developer has to sit down and create the entire code taking into consideration all the aspects that needed to develop the app. This requires a lot of technical knowledge and if you possessed the knowledge to develop an app by coding then these above-mentioned platforms must be familiar. Conclusion Choose the method that fits your technical skill level and needs of your app. It all depends on how flexible you need the solution to be and how technical you are. I hope this guide clearly explained all of the app development options. You can use it to choose what’s right for you and your business. If you have any questions and inquiries feel free to contact us!

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